Artificial intelligence and OpenAI are revolutionizing many work sectors, making them more immediate and effective. A tangible example is the ChatGPT platform.
It allows you to quickly generate copy, content and social strategies in line with your online business.
It is essential to keep in mind that these technologies should not be considered as substitutes for humans , but rather as virtual colleagues . In fact, only you, who live the brand and actively follow the Social Media Marketing strategy, can fully understand your consumers and know the optimal strategies to adopt.
However, you can use the benefits of AI to make your work as a social media manager more efficient and effective. In fact, thanks to ChatGPT with just one click you can:
- Create new content;
- Find new ideas and inspirations;
- Translate and improve your texts.
But how does it work?
All you need is a computer, with which to create your account . After doing so, you verify your email, click on “ New Chat ” and enter a question that will act as a trigger . Once you press “ Enter ”, artificial intelligence will process the request by accessing a wide range of online information, to provide you with a complete and specific answer.
Now that you know how to use it, it's time to discover the hidden potential of ChatGPT.
So, let's get into more detail to understand in a practical way how to use this tool!
HOW TO WRITE A COPY WITH CHATGPT
Not satisfied with your social or advertising copy? Would you like to create it faster? Do you want to make it more in line with your audience?
Start using ChatGPT to experiment with multiple ideas at once and get more inspiration. But how?
Simple, click on the “ New chat ” item and enter your request as specifically and clearly as possible, to receive a response in line with your needs.
So, just like us humans, ChatGPT needs well-formulated and specific questions to give a truly effective response. For example, can you tell the difference between these two types of input?
- Write me a copy for the 50% promotion on the winter collection.
- Write me 5 versions of an effective Instagram caption in 2 lines for this promotion: “the entire men's/women's winter collection is 50% off until March 7th”.
Here are the different outputs that the tool provides for the following requests:
Notice that the requests are different in quantity and quality of information? This will allow ChatGPT to give a more effective output!
By following these steps you can have the perfect copy in seconds!
But remember: “ Better a little more information than a little less !”
HOW TO CREATE A CAROUSEL AND A VIDEO SCRIPT WITH CHATGPT
Writing a copy is just a small part of the many applications of ChatGPT on the work of the Digital Marketer. In particular, by inserting a different request focused on the creation of a carousel , you can have a copy already divided by slide on which to create the content.
Let's see a practical example:
But be careful, do not simply “ copy-paste ” ChatGPT responses, you must always respect COPYRIGHT AND AUTHOR'S RIGHT . The platform will only give you valid graphic and content input for your work on social media.
USE CHATGPT TO CREATE YOUR SOCIAL STRATEGY
Another very interesting feature for a marketer is the Social Listening part, which allows you to discover what people are talking about on certain topics. This will allow you to create targeted and engaging content, adapted to the needs and themes of the target audience.
By entering this query, ChatGPT will compare thousands of pieces of information , such as opinions and questions left on blogs and forums, to give you a complete and detailed answer.
With just one click, you will understand your consumer's focus of interest, their needs, the problems they want to solve, the advice they are looking for and the topics they care about the most. In this way, your content will not only be engaging but also useful.
HOW TO CREATE A COMMUNICATION STRATEGY IN SECONDS
Are you just starting out and creating your online business's social strategy? Or would you like to learn more about your consumers and their purchasing habits? Don't know how to create trending content?
You can use ChatGPT to lay the foundation for your online presence and/or develop it effectively.
As?
By asking the right questions, you can discover the topics to address in your social networks, discover what your audience 's points of interest are, and create effective strategies in the various social channels.
In practical terms, let's see an example:
Want to discover trending topics related to your sportswear brand to base your social strategy and presence on? Ask ChatGPT!
This will allow you to create a strategy and content that is trending and in line with the needs of your consumers in just a few seconds!
FINAL ADVICE
Look at you, you've reached the end of the article having acquired an enormous power... that of ChatGPT!
But that's not all , these are just 4 applications of AI in your social strategies.
If you want to discover +1500 unexpected ways of how ChatGPT can speed up your work then you can't miss this mega collection of +1500 ChatGPT commands (that's right...an infinite number of commands for every task!):