The work then proceeds with the presentations of the creativity of the various phases: we present to our client all the work developed and the concepts and motivations that led us to that result, and we collect all the indications that emerge immediately during the presentation.
A very important aspect for us is to let the creative proposals “ decant ” (just like you do with a good wine) for a few days, in order to collect feedback even when “cold”. In this way, we receive indications from both the emotional part and the analytical/critical part of the brain.
The finalization of the process occurs with the creation of the brand identity, which definitively puts an end to the creative process of creating the new logo and identifies all the guidelines on which the new logo finds its fulfillment and identity.
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LOGO DESIGNER
LOGO DESIGNER
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With the LOGO DESIGNER service we take care of the planning and design of company logos. The logo is one of the fundamental elements of brand identity, since it represents the essence of the brand from a visual point of view.
The purpose of the logo is to visually represent the brand, and this can be done in different ways:
- using only a unique and distinctive typeface (think, for example, of Google);
- adding an icon or pictogram to the name (this is the case of Mastercard, to name one);
- using only a particularly evocative symbol (such as the famous Nike "Swoosh").
When creating a brand, creating a logo should be one of the first things you do. The logo is important for several reasons:
- grab attention quickly : Today, companies need to grab the attention of potential consumers in just a few seconds, and this is where the logo comes into play;
- contributes to building the entire brand identity : the logo design is the basis on which the entire brand image is based (colors, fonts, symbols, etc.); the logo visually signs the entire brand image that is built around it and that reflects the values and philosophy of the company.
- makes the brand more recognizable : it is easier to remember images or symbols than texts and words;
- distinguishes the brand from competitors : each logo must be unique and differentiating;
- promotes brand loyalty : the presence of the company logo makes the brand more recognizable and familiar; this familiarity will increase the probability that people will become regular consumers of your brand.
For a logo to be effective, it should be simple , recognizable and memorable .
Furthermore, it must be original , so as not to be confused with others, and versatile , so as to lend itself to multiple uses.
Finally, it must be appropriate for the industry of the business being represented.
There creating a logo At first glance it might seem simple. In reality, what you see on the outside - that is, the finished product - is the result of a series of specific activities by our industry professionals.
Our approach to designing a new logo is as follows.
The first fundamental step is to start with a detailed analysis of the company and its brand, searching within its brand equity for all the information that can “inspire” and guide creativity. Often vision , mission , values and brand promise contain a lot of valuable information in the eyes of our designers.
The second step we take is to start a specific research in the reference sector, in order to understand and visualize what any competitors have already achieved, and then expand the research in other contingent sectors. The purpose is twofold: to avoid creativity already used and to start collecting material for subsequent creative elaborations.
The analysis is completed with a look at possible success and failure cases.
Last but not least , we wink at the current graphic trends and fashions. In this way, the general picture is complete: we can start the real creative process, with the first sketches of the conceived logo.
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